SEO articles
Articles, guides and updates from the Mutual team on SEO.
3 articles Latest 22 Sept 2026
Can AI text help my Craft CMS website's performance?
Can you benefit from having AI create new content for your website? Let's dive in!
What AI search means for charity websites and what to do about it
AI search is answering the questions that used to bring supporters to charity websites. What's changing, and the practical steps worth taking now.
Can You See Which AI Bots Are Reading Your Site?
AI crawlers like GPTBot and ClaudeBot are reading your website right now. Here's how to see them in your analytics — and how to make your site easy for AI search to understand.