Turn the work away
A project you're perfectly placed to win goes to a full-service agency instead — and the client relationship goes with it.
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Mutual is a UK Craft CMS development agency, and the development team behind branding studios and in-house design teams. You design the brand; we build the Craft site, extend the ones that already exist, and look after them afterwards. You keep the client, the creative and the credit.
So the brief leaves you three options, and none of them are good.
A project you're perfectly placed to win goes to a full-service agency instead — and the client relationship goes with it.
You spend the next month managing someone you have never worked with, hoping they deliver, and quietly carrying the risk if they don't.
You take on work outside your wheelhouse, learn a CMS on the client's clock, and own every bug, patch and support request for years.
You bring the design and the client. We build it in Craft, host it, support it and keep it current for as long as the client has the site.
You stay the agency they hired. We're the team you never had to put on the payroll.
You've won the work and designed the site, or you're still scoping it. Either point is fine. Show us the designs, or just talk us through what the client needs.
Developed to your designs, properly and to last. Work in the open alongside your team, or stay fully behind the scenes as your white-label partner. Your call, client by client.
Once it's live we keep it running: hosting, security, upgrades and support. Fixes and new pages get picked up in working hours, usually within half an hour.
Front-end, CMS, integrations, migration and launch, developed to your designs — properly, and to last.
Content modelled around how the client's team actually works, with roles and permissions that mean they don't ring you about a typo.
Managed hosting, security, upgrades and a support line. When something breaks it's our phone that pings, not yours.
Redirect maps, structured data, Core Web Vitals, sitemaps. The part of the pitch you'd rather not have to answer for.
Accessibility law, cookie consent, GDPR, the client's IT department. We'll take the call.
CMS training videos and a handbook for the client's team, badged however you'd like it badged.
They want something that looks like the brand you designed, with pages that bend to the content instead of content squeezed into a template. And a site that's a pleasure to run rather than a plugin pile-up waiting to break.
Craft is built for exactly this: bespoke design, clean content modelling, and an editing experience the client's team will actually enjoy. No plugin sprawl, no template ceiling, and no builder that needs a specialist every time the structure changes.
pageviews in 24 hours, at the Corruption Perceptions Index launch.
increase in engagement rate.
UK university for accessibility.
Mutual is the Craft CMS development partner for boutique branding and design studios across the UK, and for in-house design teams inside larger organisations. We have built on Craft since its public beta in 2012, and we're listed in the official Craft CMS partner directory at craftcms.com/partners/mutual. The team is remote, with people on the ground in Kent and East Sussex.
No. The client relationship is yours and stays yours. We work to your brief and, if you'd rather, your clients never hear our name. We're a partner, not a competitor.
Yes. We can stay completely behind the scenes — your designs, your client-facing relationship, our build and support invisibly underneath. Or we can work in the open alongside your team. We'll match whatever you have promised the client.
Not at all — that's exactly what we're here for. You handle the design and the client; we handle everything technical. And if you do have a developer in-house, we're glad to work alongside them.
Yes. Mutual works as the development team for in-house design and brand teams that have the creative skills but no developers, or not enough of them. Your designers keep creative control: we build to their files, raise technical questions while the design is still moving rather than after it's signed off, and share working pages early, so the team sees the real thing weeks before launch.
Yes. Mutual regularly takes on Craft CMS sites that another studio or developer built, and extends them: new templates and sections, new integrations, or an upgrade to Craft 5. It starts with an audit of the version, plugins and custom code, with a cost against anything that needs fixing before you commit to the work. We build on the design system that's already there rather than starting again.
Yes. A Craft site built by Mutual gives the client's team flexible content management without giving them a way to break the design. Content is modelled around what the client actually publishes: structured fields for the things that repeat, like people, products and case studies, and a set of page blocks, designed by you, for the pages that need to vary. They get training videos and a handbook too, badged as yours if you'd like.
No — we build on Craft CMS, and only Craft. A decade on one platform is why the sites we hand back keep holding up years later, and it's what lets us quote a build confidently instead of guessing. If a client wants something bespoke that lasts, we'll show them why Craft is the right call.
Yes. We can move a client's existing site onto Craft from WordPress or another system, bringing the content, URLs and SEO across intact. We'll scope the migration up front, so you and the client know exactly what's involved before we start.
Less than you might expect. Once we've seen the brief or the designs, we can usually get a build under way within a few weeks, and we'll give you a firm timeline before anything is agreed. The earlier you loop us in — even at pitch stage — the more we can shape the technical side around what you have promised the client.
That's what the ongoing support is for. Send them our way or pass them through — either works. Fixes, tweaks, new pages and new campaigns all get picked up, usually within 30 minutes during working hours.
Three ways, depending on the work. New builds are quoted per project, against your designs and the client's brief. Smaller, ad-hoc development is charged simply, at £100 an hour. And ongoing care runs as a monthly retainer from £100 a month — starting with support and maintenance, then adding the Mutual One tools that suit each site.
You decide how to package and price any of it for your client.
The site is the client's, built on Craft — an open platform, not a proprietary box you're locked into. No hostage situations. If you ever move on, everything goes with you.
Managed support and hosting bundled with our own SEO, analytics, accessibility and content tools, built into the client's CMS. For you that's a sharper pitch and a stickier client; for them, a site that works harder every month.
Get in touch with us with a bit about what you're needing, and we'll get back to you to kick things off to see how we can help you
One of us will read it properly and reply — usually the same working day. In the meantime, there's more of the work to look through: