Structured so a machine can read it
Semantic markup, schema.org, headings that describe what's under them, and a clean crawl path. An answer engine has to parse your page before it can quote it, and most sites make that harder than it needs to be.
A site that gets better every month
A set number of hours every month, and a shared roadmap to spend them on — SEO, GEO, analytics, accessibility, new features, or whatever this month turns out to need.
What the hours go on
SEO and GEO
Monitoring what you rank for, fixing what's technically in the way, and writing the pages that go after the queries you're not showing up for yet — in search results and in AI answers.
Analytics that answer something
Most sites track pageviews and nothing else. Conversions, form submissions, video plays, downloads and filtering, set up properly — so you can tell which pages actually generate enquiries.
Accessibility
The European Accessibility Act came into force in June 2025 and WCAG 2.2 AA is the benchmark. Content keeps changing, so compliance is a programme, not an audit you pass once.
Updates and security
Craft, plugins and dependencies kept current. Critical security patches inside one working day, Dependabot watching the supply chain, OWASP ZAP scans quarterly.
New features
Design changes off the back of what the analytics show, new functionality as the business changes, and the good ideas that were sensibly deferred at launch.
Training and content
Refreshers for new starters, guidance on writing for the site, and a CMS handbook we keep up to date.
GEO: getting found when the answer isn't a list of links
A growing share of people never reach a results page. They ask ChatGPT, Perplexity or Google's AI Overviews, read the answer, and go. Generative engine optimisation is the work of making sure yours is the site that gets read out. The groundwork is the same work that has always made a site legible to a machine, so it pays off in search results at the same time.
Written to be quoted
Direct answers to the questions people actually ask, near the top of the page, in their words. Pricing, timelines, what's included, what isn't. The pages that get cited are the ones that answer without making you dig.
Tracked from both ends
Referrals from ChatGPT and Perplexity, movement in branded search, and whether your pages start turning up in cited sources. We report on all three, so you can watch the work landing.
GEO overlaps with plain good SEO more than the industry likes to admit, which is the reassuring part — the work pays off in both places.
How the hours actually work
Retainers start at one hour a month and go up from there.
Spend them on anything
Content updates, design tweaks, a new template, a performance problem, search work, or a morning of someone's time to think about something properly.
They roll over
Unused hours carry for up to three months, so a quiet August doesn't punish you and a busy September doesn't need a new purchase order.
No ticket queue
Requests come in by email or Basecamp and land straight with an on-call developer. You're talking to the person who'll do the work, from the first message.
The full detail — hosting, the response-time SLA, and the Mutual One tools built into your CMS — is on the Craft CMS support page.
We'd rather be a partner than a support desk
The hours go into making the site better every month, planned with you in advance.
Every month brings new content, new numbers worth reading and something that could be better. We keep a shared roadmap of planned improvements and work through it, so the site is measurably better in December than it was in January.
It's why most of our clients have been with us for years, and a few since the first week.
Axter
550%
increase in engagement rate, off the back of structure and UX alone.
Arts University Bournemouth
99%
accessibility score, built up month by month on a retainer.
2026 customer survey
30 mins
typical first response to a support request in working hours.
Frequently asked questions
Most people land on twelve hours a month, which covers regular updates plus a steady pace of improvement. One hour covers CMS updates and nothing else; thirty is continuous development. We'll work it out with you near launch, once the actual rhythm is visible.
Extra hours are billed at £100 an hour and invoiced monthly. No minimum block, no penalty rate.
Monday to Friday, 9 to 5. A site that's down gets a response inside thirty minutes and a six-hour resolution goal. Infrastructure — uptime, DDoS, servers — is covered round the clock by the hosting platform regardless. Out-of-hours cover for everything else is available as an add-on.
Often, yes. If it's on Craft we'll audit it and tell you plainly what shape it's in. If it's on WordPress, a rebuild usually works out cheaper over three years than maintaining it — and we'll show you the numbers behind that, not just assert it.
For most of our clients it's a small share of referrals and growing steadily — worth preparing for, not worth panicking about. The reason to do the work now is that it's the same work that makes a site rank, load and read well, so you're not betting on a single outcome.
We'll show you what your own numbers say before recommending anything.
No. Plenty of the sites we look after weren't ours originally.
Mutual One comes with every retainer.
Managed support and hosting bundled with our own SEO, analytics, accessibility and content tools, built right into your CMS. One team, one bill, instead of a stack of separate subscriptions.
Let's get your site
where it should be
Get in touch with us with a bit about what you're needing, and we'll get back to you to kick things off to see how we can help you
Got it. We'll be back to you soon.
One of us will read it properly and reply — usually the same working day. In the meantime, there's more of the work to look through: