Structured so a machine can read it
Semantic markup, schema.org, headings that describe what's under them, and a clean crawl path. An answer engine has to parse your page before it can quote it, and most sites make that harder than it needs to be.
A site that gets better each month
- Axter
- Joro
- Scientifica
We work with clients on an on-going basis, providing them our SEO and GEO expertise, giving them analytics insights, advising on accessibility, and finding new ways to make their site better each month. The launch is just the start.
What we do
SEO and GEO
Monitoring what you rank for, fixing what's technically in the way, and writing the pages that go after the queries you're not showing up for yet — in search results and in AI answers.
Analytics that answer something
Most sites track pageviews and nothing else. Conversions, form submissions, video plays, downloads and filtering, set up properly — so you can tell which pages actually generate enquiries.
Accessibility
The European Accessibility Act came into force in June 2025 and WCAG 2.2 AA is the benchmark. Content keeps changing, so compliance is a programme, not an audit you pass once.
Updates and security
Craft, plugins and dependencies kept current. Critical security patches inside one working day, Dependabot watching the supply chain, OWASP ZAP scans quarterly.
New features
Design changes off the back of what the analytics show, new functionality as the business changes, and the good ideas that were sensibly deferred at launch.
Training and content
Refreshers for new starters, guidance on writing for the site, and a CMS handbook we keep up to date.
GEO: SEO for the AI web
An increasing number of users never directly visit a website, but the website is the critical way to be found by AIs. Generative engine optimisation is the work of making sure yours is the site that gets cited, and hopefully clicked!
Written to be quoted
Direct answers to the questions people actually ask, near the top of the page, in their words. Pricing, timelines, what's included, what isn't. The pages that get cited are the ones that answer without making you dig.
Tracked from both ends
Referrals from ChatGPT and Perplexity, movement in branded search, and whether your pages start turning up in cited sources. We report on all three, so you can watch the work landing.
How retainers work with us
Spend them on anything
Content updates, design tweaks, a new template, a performance problem, search work, or a morning of someone's time to think about something properly.
They roll over
Unused hours carry for up to three months, so a quiet August doesn't punish you and a busy September doesn't need a new purchase order.
No ticket queue
Requests come in by email or Basecamp and land straight with an on-call developer. You're talking to the person who'll do the work, from the first message.
The full detail — hosting, the out-of-hours priority SLA, and the Mutual One tools built into your CMS — is on the Craft CMS support page.
We'd rather be a partner than a support desk
The hours go into making the site better every month, planned with you in advance.
Every month brings new content, new numbers worth reading and something that could be better. We keep a shared roadmap of planned improvements and work through it, so the site is measurably better in December than it was in January.
It's why most of our clients have been with us for years, and a few since the first week.
Frequently asked questions
- What size retainer do we need?
Most people land on twelve hours a month, which covers regular updates plus a steady pace of improvement. One hour covers CMS updates and nothing else; thirty is continuous development. We'll work it out with you near launch, once the actual rhythm is visible.
- What if we need more hours one month?
Extra hours are billed at £100 an hour and invoiced monthly. No minimum block, no penalty rate.
- What are your support hours?
Monday to Friday, 9 to 5. A site that's down gets a response inside thirty minutes and a six-hour resolution goal. Infrastructure — uptime, DDoS, servers — is covered round the clock by the hosting platform regardless. Out-of-hours cover for everything else is available as an add-on.
- Can you take over a site someone else built?
Often, yes. If it's on Craft we'll audit it and tell you plainly what shape it's in. If it's on WordPress, a rebuild usually works out cheaper over three years than maintaining it — and we'll show you the numbers behind that, not just assert it.
- Is GEO actually sending traffic yet?
For most of our clients it's a small share of referrals and growing steadily — worth preparing for, not worth panicking about. The reason to do the work now is that it's the same work that makes a site rank, load and read well, so you're not betting on a single outcome.
We'll show you what your own numbers say before recommending anything.
- Do we have to have built the site with you?
No. Plenty of the sites we look after weren't ours originally.
Mutual One comes with every retainer.
Managed support and hosting, offered alongside our own SEO, analytics, accessibility and content tools, built right into your CMS. One team, one bill, instead of a stack of separate subscriptions.
Let's get your site
where it should be
Tell us a bit about your site and what it needs to do. We'll reply within a working day, and you'll be talking to the people who'd do the work.
Got it. We'll be back to you soon.
One of us will read it properly and reply within a working day. In the meantime, there's more of the work to look through: