Blog / Topic

AI articles

5 posts on AI from the Mutual team.

SEO

What AI search means for charity websites and what to do about it

AI search is answering the questions that used to bring supporters to charity websites. What's changing, and the practical steps worth taking now.

AI
Emma Browne
Emma Browne Operations Director · Site management and optimisation
Aug 14, 2026 10 min read
Craft CMS

Getting the most out of AI with Craft CMS

Craft CMS is one of the best foundations to build an AI-ready website. Its structured approach to content is exactly what AIs love to see. But a foundation is only as good as what gets built on it. Here's how to get the most out of AI with Craft.

AI
Andrew Fairlie
Andrew Fairlie Technical Director · 13+ years with Craft CMS
Jul 14, 2026 8 min read
AI

Do llms.txt Files Actually Matter?

A few months ago we recommended putting an llms.txt file on your site as a low-cost head start for AI search. Google has since published guidance that says, in as many words, that the file does nothing for Google Search.

Andrew Fairlie
Andrew Fairlie Technical Director · 13+ years with Craft CMS
Jun 15, 2026 3 min read
AI

Can You See Which AI Bots Are Reading Your Site?

AI crawlers like GPTBot and ClaudeBot are reading your website right now. Here's how to see them in your analytics — and how to make your site easy for AI search to understand.

SEO
Andrew Fairlie
Andrew Fairlie Technical Director · 13+ years with Craft CMS
Mar 18, 2026 3 min read
AI

Your Site in the Age of AI

How people are searching is changing. Learn how to optimize your website for AI-powered search engines like ChatGPT and Perplexity.

Web Development
Emma Browne
Emma Browne Operations Director · Site management and optimisation
Nov 13, 2025 3 min read

Let's get your site
where it should be

Emma Andrew

Start a conversation with Emma and Andrew

Emma, Operations Director · Andrew, Technical Director