Blog / Topic
Analytics articles
2 posts on Analytics from the Mutual team.
Website Strategy
How to measure the success of a B2B website redevelopment
How to choose useful website goals and KPIs, even when your site supports a long, relationship-led sales process.
Analytics
Emma Browne
Operations Director · Site management and optimisation
Aug 4, 2026
8 min read
Analytics
Privacy-First Analytics, Built Into Your CMS
Why we build privacy-first analytics into the Craft sites we manage — no cookie banner, real Core Web Vitals from actual visitors, and AI crawler tracking, all inside the CMS.
Craft CMS
Andrew Fairlie
Technical Director · 13+ years with Craft CMS
Feb 18, 2026
3 min read
