Analytics articles

Articles, guides and updates from the Mutual team on Analytics.

2 articles Latest 4 Aug 2026

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How to measure the success of a B2B website redevelopment

How to choose useful website goals and KPIs, even when your site supports a long, relationship-led sales process.

Website Strategy 4 Aug 2026 8 min

Privacy-First Analytics, Built Into Your CMS

Why we build privacy-first analytics into the Craft sites we manage — no cookie banner, real Core Web Vitals from actual visitors, and AI crawler tracking, all inside the CMS.

Analytics 18 Feb 2026 3 min