Craft CMS vs WordPress

Your marketing team is expected to get results, but WordPress is holding you back.

Craft CMS is a content management system built for marketing teams. We design and build your site on it, add the Mutual One platform for analytics, SEO, forms and consent, then look after the lot. One team, one monthly cost, from £100/month.

Video: A tour of the Mutual One marketing platform in Craft CMS (11:37)

500,000+

pageviews in 24 hours for Transparency International, at the Corruption Perceptions Index launch.

550%

increase in engagement rate for Axter.

#1

UK university for accessibility — Arts University Bournemouth.

A marketing platform, and the team behind it

Craft CMS is the foundation — content modelled on the way your marketing works, an editor your team will like using, and none of WordPress's plugin sprawl.

On top of it we add the Mutual One platform, so your analytics, SEO, forms and consent live where your content does instead of in nine other tabs.

The same team designs it, builds it and looks after it — one place to work, one team to ask.

Design & Development Agency

Designers and developers who know your site

  • Bespoke design and build — no themes, no template ceiling
  • New sections and campaign pages designed properly, not bodged
  • Design and development time in your retainer at £100/hour
  • A senior team on call, usually replying within 30 minutes
B2B Marketing Platform

Mutual One, built by us, inside your CMS

  • Analytics, SEO, forms, consent and content workflow in one place
  • New features shipped every month, included in your plan
  • Built for Craft CMS, so it works with your content rather than beside it
  • Ask for something and it can go in the roadmap, not a ticket queue

Craft CMS and Mutual, next to a typical WordPress site

The differences that matter most

Craft CMS + Mutual
Typical WordPress site
Your team builds landing pages itself
A builder, within the theme's limits
New sections without a new quote
Scoped and quoted each time
Editors can't break the design
One drag and the page is wrong
Content modelled on your marketing
Posts and pages, bolted on
Analytics inside the CMS
Another tab, another login
Analytics without a cookie banner
Banner required
Updates and patching handled for you
On your team's list
One monthly cost, one invoice
Several vendors, several bills
See the full comparison — 45 rows across six categories

The basics

Craft CMS + Mutual
Typical WordPress site
Actively developed and supported
Publishing and scheduling
Users, roles and permissions
Your content is exportable, and yours
Single sign-on
Rarely in place

Getting work live

Craft CMS + Mutual
Typical WordPress site
Your team builds landing pages itself
A builder, within the theme's limits
New sections without a new quote
Scoped and quoted each time
A design team on hand
Whoever's free
Live preview of the real page
A separate preview tab
Share a preview link for sign-off
A login, or another plugin
Approval workflow with sign-off
Email, and hope
Editors can't break the design
One drag and the page is wrong
Content review reminders
Nobody's job

Content and assets

Craft CMS + Mutual
Typical WordPress site
Content modelled on your marketing
Posts and pages, bolted on
Related content linked as you write
By hand, or another plugin
Revision history you can roll back
Bulk edits across many pages at once
Quick edit, up to a point
A media library with real metadata
A flat library of files
Multiple languages, translated by AI
A plugin, translations sourced separately
Several sites or regions, one CMS
Multisite, handled carefully
Reuse the same content elsewhere

Proving what's working

Craft CMS + Mutual
Typical WordPress site
Analytics inside the CMS
Another tab, another login
Analytics without a cookie banner
Banner required
Visitor data stays on your own site
Sent off to Google
Page-level feedback from real visitors
Not in place
Real-user Core Web Vitals, page by page
Search Console, site-wide
UTMs, short links and QR codes built in
A spreadsheet, and another service
A weekly digest in your inbox
A scheduled analytics email, if set up
Custom reporting on your metrics
You build the deck

Getting found

Craft CMS + Mutual
Typical WordPress site
SEO and schema, included
Automatic internal linking
By hand, page by page
Redirects managed, 404s flagged
If somebody's checking
Site search that understands intent
Keyword matching, and no results
A chatbot answering from your content
Not in place
LLMs.txt, generated and kept current
Manual, if anyone remembers
WebMCP support
AI crawler tracking
No way to see it
LLM referral reporting
Buried in referrals, if you look

Staying safe, current and moving

Craft CMS + Mutual
Typical WordPress site
Updates and patching handled for you
On your team's list
Managed hosting and daily backups
Round-the-clock uptime monitoring
Your host, maybe
Accessibility audited, with fixes
Rarely audited
A reply usually within 30 minutes
A queue, or nobody
Hands-on training for your team
A tutorial video
One monthly cost, one invoice
Several vendors, several bills

We get results

Support is excellent — I generally get a response within 30 minutes, so I know the request is being worked on.
— 2026 Customer Survey

Transparency International

500,000+

pageviews in 24 hours, at the Corruption Perceptions Index launch.

Axter

550%

increase in engagement rate.

The Axter website shown on a phone, headed “We release the full potential of flat roofs to benefit our communities”.

Arts University Bournemouth

#1

UK university for accessibility.

The Arts University Bournemouth website, headed “I’m interested in how the world looks”.

Let's talk about what
your site could be doing

Bring the frustrations, the wishlist and whatever your team keeps asking for and never gets. We'll tell you what's possible, what it costs and how long it takes.

Emma Andrew

Talk to Emma and Andrew

Emma, Operations Director · Andrew, Technical Director

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