Launching TT Group
A unified corporate website bringing multiple business divisions together while preserving their distinct identities.
We've launched a unified digital presence for TT Group, pulling multiple business divisions together under a single platform while keeping each division's own identity intact.
The brief was a balance. TT Group wanted corporate cohesion without flattening the individual divisions, and efficient content management across the organisation without forcing every division through the same template. Each division serves different markets and keeps its own brand, but they all needed to feel like part of the same group.
We built a multi-site Craft CMS set-up with one control panel covering every division. Each business unit keeps its own identity while sharing the underlying infrastructure. Corporate communications can reach the whole group, and divisional content stays targeted to its own audience.
The content model supports both group-wide messaging and division-specific content. Role-based permissions let division managers update their own areas without affecting others.
The result is a platform that scales with the business and cuts overhead, without losing what makes each division distinct in its market.
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
