Emma Browne
Operations Director · Site management and optimisation
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
The Best Craft CMS Learning Resources in 2026
Where we'd send a developer learning Craft CMS in 2026: the official docs and tutorial, CraftQuest, the Discord, the newsletter and the conference talks.
Common Accessibility Problems to Avoid in 2026
The accessibility problems we still see most often, what WCAG 2.2 and the European Accessibility Act changed, and how to catch what automated tools miss.
Can AI text help my Craft CMS website's performance?
Can you benefit from having AI create new content for your website? Let's dive in!
What AI search means for charity websites and what to do about it
AI search is answering the questions that used to bring supporters to charity websites. What's changing, and the practical steps worth taking now.
How to measure the success of a B2B website redevelopment
How to choose useful website goals and KPIs, even when your site supports a long, relationship-led sales process.
Your Site in the Age of AI
How people search is changing, what helps a site get found and cited by AI search, and where to start. Updated for 2026.
Managing stress in web design
Learn about stress in the tech industry and practical approaches for reducing workplace stress in web design and development.
2 years in...
Mutual reflects on two years since opening the agency, team growth from two to five members, and key achievements and challenges.
