Blog / Author
Emma Browne
Operations Director · Site management and optimisation
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
17 posts
Your Site in the Age of AI
How people are searching is changing. Learn how to optimize your website for AI-powered search engines like ChatGPT and Perplexity.
Launching Safe Futures Hub
A collaborative platform uniting global stakeholders with evidence-based solutions to prevent childhood sexual violence.
Launching Lands Improvement Holdings
A corporate website for a property development company managing diverse portfolios across residential, commercial, and strategic land.
We're Proud to Sponsor Dot One London 2024
Mutual is sponsoring Dot One London 2024 at One Hundred Shoreditch. Join us on September 16th for talks, networking, and celebrating the Craft CMS community.
Launching Sum People
A portfolio platform for a digital agency showcasing creative work with dynamic filtering and project storytelling.
Launching Little White Lies
A digital platform for the award-winning film magazine with its distinctive three-part review system.
Launching Brave Movement
A global platform for the survivor-led movement working to end childhood sexual violence.
Launching Archroma
A global platform for the specialty chemicals leader showcasing sustainable colour innovations across 42 countries.
Launching Transport & Environment
A digital platform for Europe's leading clean transport advocacy organisation, supporting campaigns across 24 countries.
Launching Surface Matter
An e-commerce platform for a Certified B Corp materials supplier showcasing sustainable design surfaces for UK designers and architects.
