Launching Mob Premium
A subscription platform for premium recipe content with seamless iOS and Android app integration.
We've launched Mob Premium (Mob+), a subscription tier offering exclusive recipe content from Mob. Mob are known for accessible cooking content, and wanted a premium tier available across web and mobile.
The core technical requirement was synchronisation across devices. Users might start browsing on desktop, cook from an iPad on the kitchen counter, and check ingredients on their phone at the shop — the subscription had to work the same way from any entry point.
We built the platform on Craft CMS with integrations for the iOS and Android apps. It supports monthly and annual billing with regional pricing. Account management, subscription handling, and free trial provisioning all run through a single backend, and content syncs across platforms automatically.
Users can start a free trial, manage their subscription, and cancel from their account dashboard. Subscription states are handled cleanly, so there's no ambiguity about access or billing.
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
