Launching Lands Improvement Holdings
A corporate website for a property development company managing diverse portfolios across residential, commercial, and strategic land.
We've launched a new corporate website for Lands Improvement Holdings, a land and property development company with a portfolio across residential, commercial, and strategic land.
The brief was to speak to several audiences from the same platform: investors looking for financial detail, planning authorities needing technical documentation, local communities after engagement information, and partners evaluating collaboration. Each group needs different things from the same site.
We built it on Craft CMS, giving LIH one control panel for portfolio presentations, planning materials, and community engagement resources. The content model carries detailed project pages with supporting documentation while staying approachable for non-technical readers.
A key requirement was secure stakeholder portal areas where different user groups could access the documentation and communications relevant to them without wading through the rest. Craft's permissions system covered that without adding complexity for the team managing it.
Technical audiences get the depth of information they need, community stakeholders get transparency, and LIH's team get one tool for managing communications across the portfolio.
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
