Blog / Author
Emma Browne
Operations Director · Site management and optimisation
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
17 posts
Launching TT Group
A unified corporate website bringing multiple business divisions together while preserving their distinct identities.
Launching Mob Premium
A subscription platform for premium recipe content with seamless iOS and Android app integration.
Launching Huck Magazine
A digital platform for the independent culture magazine celebrating counterculture movements and young change-makers.
Launching Arts University Bournemouth
A comprehensive website redesign for a creative institution with over 140 years of history, becoming one of the UK's most accessible university sites.
Launching iMusician
A music distribution platform empowering half a million independent artists to distribute to 200+ streaming platforms with zero commission.
Managing stress in web design
Learn about stress in the tech industry and practical approaches for reducing workplace stress in web design and development.
2 years in...
Mutual reflects on two years since opening the agency, team growth from two to five members, and key achievements and challenges.
