Launching Archroma
A global platform for the specialty chemicals leader showcasing sustainable colour innovations across 42 countries.
We've launched a new platform for Archroma, a specialty chemicals company operating across 42 countries from over 30 production sites. Archroma supplies dyes and performance chemicals to the textile, packaging, paper, paints, and coatings industries.
The site had to speak to several audiences at once. Technical teams need specifications. Brand and design teams want inspiration. Sustainability officers need verifiable credentials. And all of them need to do this in their own language.
We built the platform on Craft CMS with multi-language support and a structured product database behind it. Dedicated sections cover innovations like EarthColors (dyes made from agricultural waste), FiberColors (colours from upcycled textile waste), and aniline-free indigo — each with room for both the chemistry and the environmental claim.
Designers can browse for inspiration, engineers can download technical data sheets, and procurement teams can pull sustainability credentials, all through the same system.
The site supports Archroma's work in sustainable chemistry for textiles, including recognition at the ISPO OutDoor Industry Awards and Just Style Excellence Awards.
Emma is Operations Director at Mutual, leading client services and overseeing the ongoing management and optimisation of client websites. With over 20 years of agency experience and CIM marketing qualifications, she brings both strategic grounding and practical depth to digital performance.
Her optimisation work spans SEO and generative engine optimisation (GEO) — helping clients maintain visibility not just in traditional search, but in AI-generated answers and overviews. She works closely with clients to translate business goals into measurable improvements across search performance, content, and user experience.
