Relaunching The Face

Website and microsites for the revived British fashion magazine, enabling weekly feature releases and rich multimedia content.

Andrew Fairlie
Written by
Andrew Fairlie
Technical Director · 13+ years with Craft CMS
Published 15 Jun 2019
1 min read

We've launched a platform for The Face, the British fashion magazine that returned after 15 years dormant.

Working with Mathematics and Bureau Borsche, we built a Craft CMS system that lets editors publish across a range of formats: audio-led pieces, AMP stories, video features, and live streams. Fashion journalism in 2019 isn't only written features and photo spreads, and the platform needed to support whatever format best served the story.

We worked in weekly sprints with the editorial team, prototyping and releasing features alongside them rather than locking the spec down months before launch. The content model evolved as the team's sense of what they needed evolved.

The CMS architecture gives editors room to experiment with new formats without getting in the way of day-to-day publishing.

Andrew Fairlie
Andrew Fairlie
Technical Director · 13+ years with Craft CMS

Andrew is Technical Director at Mutual, a Craft CMS Partner agency. He has been building with Craft CMS since its public beta in 2012 — working through every major version from Craft 1 to Craft 5 — and has delivered over 100 sites for clients including Apple, Transparency International, and Arts University Bournemouth.

He writes about Craft CMS on the Mutual blog and has contributed to net Magazine. At Mutual, he leads development of Mutual One, a marketing platform built on Craft CMS as its foundation.

He has spoken about Craft CMS to undergraduate students at the University of Brighton and Canterbury Christ Church University, and appeared on the Devmode.fm podcast. He has also trained development teams at other agencies in working with the platform.

Further reading

Craft CMS
Craft CMS 5.10: Safer Deletes, Time Zones, and an Important Security Fix
4 min
Craft CMS
Why use Craft CMS instead of WordPress?
9 min
Analytics
Privacy-First Analytics, Built Into Your CMS
3 min

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